Thursday, 22 October 2015

Advert Research

This magazine advert for 'Stadium Arcadium' takes its influence from the album cover itself as it uses the same graphics and conveys the same feeling as the digipak. This use of shared graphics between the two products gives an instant recognition between the two products, especially due to the use of the yellow text, giving the graphic an immediately eye catching look. The graphics with the date and information are simple and are not quite so vivid due to the use of white text. This subtle use of text will be my main influence from this magazine advert due it being relatable to the music I will be advertising.  


This Arctic Monkeys magazine spread is particularly eye catching due to the use of the Logo displaying the palm trees behind. This use of layering can work really well due to the perspective it gives the viewer. The use of the colour in this image creates a high contrast graphic that immediately grabs people's attention and shows the type of feel the artists want to create with their music. This also relates to the Live show that this advert is promoting as well due to the use of warm colours and the palm trees, often associated with L.A. The use of deep black with a large graphic logo is definitely something I will be looking into as it creates high contrast, drawing the viewer's eye towards the logo or typography. Potentially layering type over an image to create a layered, more texturised feel is again something I may consider doing in my advert.


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